Writing in a Visual Age


Checklist for Final Review: Proposals

Once you have made your review draft as complete and polished as possible, have it reviewed by one or more people who understand the principles (analyzing content, engaging readers, and so on) that you have been working with in this chapter.
  • Give the reviewer a copy of your draft, one he or she can make notes on.
  • Give the reviewer a copy of your context analysis. If necessary, revise that analysis before giving it to your reviewer.
  • Ask your reviewer to begin his or her response by answering the following question: Given what I say in my context analysis, how likely does it seem that my proposal will be attractive and practical to my intended audience?
  • Ask your reviewer to adopt the perspective of the audience described in your context analysis and then use the following checklist in commenting on your work.
  1. In my context analysis, please highlight any statements that give you a good sense of the knowledge, values, and needs of my intended audience. Please indicate any statements that need to be clarified.

  2. In my context analysis, please highlight any statements that give you a good sense of the circumstances, purposes, and expected format for my proposal. Please indicate any statements that need to be clarified.

  3. In what specific passages have I developed my topic thoroughly and credibly, especially by showing that a problem exists, defining the problem, thinking of solutions, and demonstrating the feasibility and desirability of my solution? What are some strategies I might use to make my proposal clearer and more compelling?

  4. What portions of my introduction seem likely to engage the interest of my intended audience? Which strategies that might help make the introduction more engaging?

  5. How would you describe the voice I have created? At what points does that voice seem appropriate, given my intended audience and the subject matter of my proposal? What strategies might help me make the voice clearer or more appropriate?

  6. What are some words or phrases that provide a clear structure for my proposal, making information accessible, creating clear expectations for readers, and indicating links between paragraphs or larger sections of text? What strategies might I use to make the structure of my proposal clearer?

  7. How does the conclusion help make my proposal more attractive to my intended audience? What strategies might I use to make my conclusion more effective?

  8. If the proposal includes photographs or other visual elements, how do they help establish the importance of the problem or the nature of the solution? Do I need to add or revise any captions?

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