Mike Markel's Web Design Tutorial
SECTION 2A: Aim for Simplicity
  
Remember that your audience has not seen your slides before and will not be able to linger over them; they will need to see and understand each slide quickly. Consequently, text and drawings must be simple. Each graphic should present only one idea.

Example
Limit the amount of text on a slide. Some commentators recommend no more than seven words per line, and no more than seven lines per slide.

The first slide below contains too much text for the audience to process. The second slide corrects the problem by compressing sentences into brief phrases.

screenshot

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Example
This slide tries to convey too many ideas at once. Its heading focuses on the variety of commodity grid kits, but the arrows in the graphic indicate a flow or interrelationship among some of the kits. The exact relationship, however, is unclear.

screenshot


Keep in mind that many of the templates provided with presentation software are unnecessarily ornate, full of fancy shading and designs and colors. Use color sparingly for emphasis.


Example
The template used to created the slide below introduces three problems:
  • From a distance, the text overlapping the vertical stripe on the left is difficult to read.
  • The peculiar graphical bullets are distracting and inappropriate for a formal presentation. Avoid meaningless clip art; instead, use functional graphics.
  • The green globe animates annoyingly across the screen each time a new slide appears.

screenshot

  

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