Follow three guidelines when you write links.
Make a smooth transition Structure your sentences as if there were no links in your text. |
|||||||||
 |
|||||||||
Awkward: Click here to go to the Rehabilitation Center page, which includes numerous links to research centers across the nation. Smooth: The Rehabilitation Center page includes numerous links to research centers across the nation. |
|||||||||
|
Say where the link goes Readers get frustrated if they wait for a file to download and then discover that it doesn't contain the information they expected. |
|||||||||
|
|||||||||
Uninformative: See the Rehabilitation Center. Informative: See the Rehabilitation Center for hours of operation. |
|||||||||
|
Use the expected color for links Readers are used to two common colors for textual links: blue for links that have not yet been clicked, and purple for links that have already been clicked. Unless you've got a good reason, stay with these colors. |
|||||||||
|
|||||||||
Common: Find a location near you. Distracting: For a location near you, please fill out our questionnaire. |
