seeing&writing3




Re:Searchiing the Web

Once characterized as a male-dominated space, the Internet is now used by American women and men equally, according to a 2005 survey by the Pew Internet & American Life Project report. The gender divide presents itself more clearly in how men and women spend their time online. If you download music files, participate in online auctions, or check sports scores and information, for example, chances are you are male. If you get health information, spiritual and religious information, or use support-group Web sites, you are more likely to be female.

While these statistics seem to adhere to traditional gender stereotypes, the statistics for online news reading are more surprising. "While the gender ratio of people who read print newspapers is about 1-to-1," writes Laila Weir, for Wired News, 60 percent to 70 percent of the people who read the websites of the same newspapers are male." Newspaper editors are puzzled by the divide. Doug Feaveer, executive editor of washingtonpost.com and president of the Online News Association, "I would like our audience to look like America, Any of us who are serious about serving our communities have to take (this) seriously and have to reach out."

What signs of gender bias in content and design do you see on the Web? On online news sites? Choose a news or information site. Write an essay in which you discuss the extent to which the content and design of that web site are male- or female-oriented.

For this assignment, you might brainstorm content and design features that could reveal gender bias on news websites. A way to get started with this might be to focus on websites that are specifically designed for one gender or the other, such as Men's Health Magazine Online or Women Today Magazine Online. By examining these sites, you may be better able to generate potential characteristics to examine on news websites.

Write your response.



*Sources:
Pew Internet & American Life Project
Internet Evolution Report, 1/25/2005
http://207.21.232.103/reports.asp

Lara Weir, "New Sites, Where the Men Are"
Wired News, 8/4/2004
http://www.wired.com/news/business/0,1367,64439,00.html#cdesc1
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Chapter 4. Projecting Gender
Visual Exercises for Chapter 4
Research Links for Chapter 4
Re:Searching the Web
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